The USFSM Communications and Marketing staff is responsible for the overall brand and identity of the institution, which includes a variety of different platforms and mediums. For any questions relating to the branding of USF Sarasota-Manatee, please contact Krista Lee, Graphic Designer.

Managing the USFSM brand

The USFSM Communications and Marketing staff maintains and provides design leadership on the official USFSM logos, color palettes, typography and develops and implements advertising campaigns.

Coordinating the university’s social media strategy

The USF Marketing Team produces, maintains and monitors the university’s official presence on four social media sites: Facebook, Twitter, Instagram and YouTube. The office also provides leadership and common guidelines for other social media sites throughout campus.

Publishing major university publications

USFSM publishes a variety of publications, including the official university Viewbook, the Freshman Preview, Fast Facts, Department Fact Sheets, University Signage and official flyers and brochures.

Developing web content and coordinating communications efforts

The USFSM Communications and Marketing Team is responsible for producing the USFSM e-News, the university’s monthly e-newsletter. The communications and marketing team is also responsible for developing and distributing all content on