Dr. Noel Noël

Dr. Noel Noel Marketing USF Sarasota-Manatee USFSM

Title: Instructor II

Area of Interest: Marketing

Phone: 941-359-4339

Curriculum Vitae: CV

Email: xmas@sar.usf.edu

Office: C234

Dr. Noel Mark Noël has served with full faculty status of the University of Wisconsin-Eau Claire, University of Kentucky – Lexington, Marquette University in Milwaukee, Wisconsin, Loyola University of Chicago, Indiana University Northwest, and currently resides at the University of South Florida – all are AASCB accredited. He previously worked several years as an economist/lobbyist for Philip’s Inc. (Gloeilampenfabrieken N.V.) Eindhoven, The Netherlands, where he conducted seminars, public relations, and lobbying for the Bureau of External Economic Relations relating Philips’ position to various European government agencies and

He received his Doctorate of Business Administration (D.B.A.) from the University of Kentucky – Lexington and later joined the business faculty. Dr. Noël served five years as principal and owner of BrandMetrics Inc. – a sales/marketing consulting and marketing research based company in Chicago, Illinois. His client successes included DDBO, Needham Advertising, Hershey, Leaf Confectionery, NutraSweet, Sanford Writing Instruments, LaSalle Bank, and AMOCO. He has been an owner/investor of several other small businesses.

His research interests are focused primarily on the measurement of quality, product design, benchmarking quality improvement programs, and consumer price perceptions. He has published numerous articles, proceedings, and presented papers at professional conferences.

He currently teaches a variety of undergraduate Marketing and MBA courses. Dr. Noël is a 2001 graduate of the Greater Sarasota Chamber of Commerce’s Leadership Sarasota County program and actively serves on a number of Chamber councils. In 2009, he initiated authored and won a $277,250 grant for regional job creation with the collaboration of the Sarasota, Venice and other regional Chambers of Commerce as the prior Director of the GSSC’s Regional Business Resource Center.

  • Awarded the Sarasota Chamber of Commerce Contributions to Entrepreneurship 2009
  • Awarded the Outstanding Undergraduate Teaching Award 2007-2008 USF.
  • Voted by students as the 2001 & 2006 Outstanding Professor Award USF
  • Marketing Student Outreach Training Blog: http://xmas.blog.usf.edu


Recent Publications:

 “A Typology of Students based on Academic Entitlement.” Journal of Education for Business 92, no. 2 (2017): Pages 96-102. Luckett, Michael, Philip J. Trocchia, Noel Mark Noël, and Dan Marlin (pedagogical). http://www.tandfonline.com/doi/abs/10.1080/08832323.2017.1281214

“A Predictive Psychometric Model to Identify Personality and Gender Differences of College Majors”. The International Journal of Management Review Vol 14, Issue 3, November 2016 Pages 240-247 Noel Mark Noël (lead author) Phil Trocchia, and Michael Luckett Refereed (pedagogical) http://www.sciencedirect.com/science/article/pii/S1472811716300349

“The Impact of a Business Education on Fiscal Conservatism” Journal of Education for Business (May 2015) Vol 90, Issue 6 Pages 306-313 Noel Mark Noël (lead author) Phil Trocchia, and Michael Luckett Refereed (pedagogical) http://www.tandfonline.com/doi/abs/10.1080/08832323.2015.1046359

“The Benefits, Satisfaction and Perceived Value of Small Business Membership in a Chamber of Commerce” International Journal of Nonprofit & Voluntary Sector Marketing. (February 2014) Vol. 19 Issue 1 pgs. 27-39. Noel Mark Noël (lead author) and Michael Luckett Refereed. Discipline Based http://onlinelibrary.wiley.com/doi/10.1002/nvsm.1485/full

“A Benchmark Process for Measuring Consumer Perceptions of Total Quality” Noel Mark Noël (Sole Author) International Journal of Marketing Research Vol.56 No. 2 (2014) pgs. 149-166. Refereed. Discipline Based

Professional and Peer Reviewed Publications:
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Recent Pedagogy:

“Your Final is interfering with My Travel Plans: Creating Student Entitlement Clusters.” Presentation Poster Session at the European Marketing Association Conference 2016 in Oslo Norway (Education Track) Trocchia, Philip J. Michael G. Luckett, Noel M. Noel, and Dan Marlin.

Student Reviews: www.RateMyProfessor.com Dr. Noel rating 4.3 / 5.0 with 75 current student raters and comments: http://www.ratemyprofessors.com/ShowRatings.jsp?tid=386614

Basic Marketing ALQ Student Assessments (based on exit questionnaire) Averages per class: Spring 92% -83% -83% : Summer 90% : Fall 88% -88%- 89%

USF Student Evaluations: posted on Canvas per class: average 4.4 / 5.0 scale (2016)