College of Business
Bachelor’s Degree

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

Program Overview

Every business must have customers to succeed and marketing is the art and science of identifying, attracting and serving the right customers for the brand and organization. USFSM’s Marketing curriculum will expose students to a broad array of important business management and decision areas including market analysis, opportunity identification, market segmentation and targeting, product development, pricing, promotion, distribution and customer experience management.

The Marketing program at USFSM prepares students for the complex nature of the business world they will enter after graduation, which is constantly evolving as competition, technology, consumer needs and desires change. Great marketers are those who understand these issues and help their businesses or organizations succeed in the long run.

By earning your degree through USFSM, you’ll be able to develop and hone your skills through courses, internships and real-world experience working on projects with local organizations.

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Is the Marketing Program Right for You?

Do you like working with others or persuading people? Are you creative, analytical or great at communication? Are you looking for a clear path to management? If so, the Marketing program at USFSM may be the right degree path for you!

Our Marketing program will help you further develop your analytical, communication and management skills, aiding your journey to becoming a successful business professional.

Future Careers

Because every organization needs to market itself properly, the opportunities for people with marketing skills are endless. With a Marketing degree, you can pursue a career in the following fields:

  • Sales
  • Advertising
  • Event Planning
  • Management
  • Interactive Marketing
  • Market Research
  • Public Relations
  • Brand Management
  • Retail
  • Non-profit
  • Government
  • Education
  • Healthcare

For more information on future careers and internships, please visit Career Services.

USFSM Contacts

 Request Information About the Marketing Program!

Potential Employers


View a full list of companies that hire USFSM grads.